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Privacy Policy

House Capital Pty Ltd (ABN 27 615 416 843) (House Business, we, us or our) respects your privacy and is committed to protecting the personal information we collect and hold about you.

This Privacy Policy explains how we collect, use, disclose, hold and protect personal information when you visit or use our website, www.housebusiness.com.au (Site), contact us, register your interest in a property or project, or otherwise interact with us.

We handle personal information in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs), to the extent that they apply to us.

1. What personal information do we collect?
The type of personal information we collect depends on how you interact with us and may include:

  • your name;
  • email address;
  • telephone or mobile number;
  • residential, postal or other contact address;
  • information about your property preferences, requirements and interests;
  • information you provide when registering your interest in a property, development or project;
  • information contained in enquiries or other communications you have with us;
  • marketing and communication preferences;
  • information relating to your interactions with our Site;
  • information about appointments, inspections or events you attend or register for; and
  • technical information collected when you use our Site, such as your IP address, browser type, device information, pages visited and information about how you interact with our Site.

We may also collect other personal information where it is reasonably necessary for us to provide our services or operate our business.

We generally do not seek to collect sensitive information. If sensitive information is provided to us, we will handle it in accordance with applicable privacy laws.

2. How do we collect personal information?
We may collect personal information directly from you when you:

  • complete an enquiry or registration form on our Site;
  • register your interest in a property, project or development;
  • request information from us;
  • subscribe to receive communications from us;
  • contact us by telephone, email or other means;
  • communicate with one of our representatives;
  • attend an event, inspection or appointment conducted by or on behalf of us; or
  • otherwise provide information to us.We may also collect personal information from third parties where permitted by law. These third parties may include property developers, project owners, referral partners, service providers, marketing partners, property-related businesses or other organisations with whom we work.

We may also collect certain information automatically when you use our Site, including through cookies, analytics tools and similar technologies.

Where we collect personal information from a third party, we will handle that information in accordance with this Privacy Policy and applicable privacy laws.

3. How do we hold personal information?
We may hold personal information in electronic and physical records, including in our customer relationship management systems, databases, email systems, cloud-based services and other business systems.

We use PropertyShell as our customer relationship management (CRM) platform. PropertyShell states that its CRM platform is hosted on third-party cloud computing services, with servers located in Australia. PropertyShell also states that some personal information may be stored or backed up using third-party cloud services located in the United States.

We may use other third-party technology and service providers to support the operation of our business, website, communications, marketing and information systems.

4. How do we use personal information?
We may collect, hold, use and disclose personal information for purposes including:

  • responding to your enquiries;
  • providing information about properties, developments, projects and services;
  • assisting you with your property requirements;
  • managing registrations of interest;
  • communicating with you about properties or projects in which you have expressed an interest;
  • managing our customer and prospective customer records;
  • providing and improving our services;
  • operating, maintaining and improving our Site;
  • understanding how our Site is used;
  • analysing website traffic and the effectiveness of our marketing activities;
  • sending marketing communications where permitted by law;
  • managing events, inspections and appointments;
  • conducting our internal business administration;
  • maintaining appropriate business and transaction records;
  • complying with legal and regulatory obligations;
  • preventing fraud, misuse or other unlawful activity; and
  • otherwise carrying out purposes that are reasonably necessary for the operation of our business.

We will not use or disclose your personal information for purposes that are unrelated to the purposes described in this Privacy Policy unless permitted or required by law or you have otherwise consented.

5. Direct marketing
We may use your personal information to provide you with information about property developments, projects, services, events, opportunities and other information that we believe may be relevant to you.

Where required by law, we will obtain your consent before sending direct marketing communications.

Marketing communications may be sent by email, SMS, telephone or other permitted communication channels.

You may withdraw your consent to receive direct marketing communications at any time by:

  • using the unsubscribe facility included in our marketing communications;
  • contacting us using the details provided below; or
  • following any other opt-out instructions provided in the relevant communication.

We will process unsubscribe requests in accordance with applicable law.

If you unsubscribe from marketing communications, we may continue to contact you where reasonably necessary for non-marketing purposes, such as responding to an enquiry, providing a service you have requested or managing an existing business relationship.

We will maintain appropriate records of marketing consents and opt-out requests.

6. Disclosure of personal information
We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.

Depending on how you interact with us, we may disclose personal information to categories of third parties including:

  • property developers and project owners;
  • builders and other project-related businesses;
  • contractors and service providers;
  • professional advisers, including legal, accounting and financial advisers;
  • information technology, website hosting and cloud storage providers;
  • PropertyShell and other CRM, database and business management providers;
  • email, SMS and other communication providers;
  • website analytics and marketing providers;
  • professional and business service providers;
  • government authorities, regulators or law enforcement agencies where required or authorised by law; and
  • other parties where you have consented to the disclosure or where disclosure is otherwise permitted or required by law.

We do not sell your personal information to third parties.

Where reasonably practicable, we take steps to ensure that third parties who handle personal information on our behalf do so in accordance with applicable privacy obligations.

7. Overseas disclosure
Some of the service providers we use to operate our business, website, CRM, communications, analytics, marketing or other technology services may be located outside Australia or may store or process information outside Australia.

Accordingly, personal information may be disclosed to, stored by or accessible by recipients located outside Australia.

In particular, PropertyShell states that some personal information processed through its CRM platform may be stored or backed up using third-party cloud services located in the United States.

Other technology and service providers used by us may also be located outside Australia.

Where we disclose personal information to an overseas recipient, we will take such steps as are reasonable in the circumstances to ensure that the overseas recipient handles the personal information consistently with applicable privacy requirements, including where required under the Privacy Act.

8. Cookies, analytics and similar technologies
Our Site may use cookies and similar technologies to help us operate and improve the Site and understand how visitors use it.

Cookies and similar technologies may collect information such as your browser type, device type, IP address, pages visited and information about how you interact with our Site.

We may use cookies and similar technologies for purposes including:

  • enabling the Site to function properly;
  • remembering preferences;
  • understanding website traffic and usage;
  • analysing and improving the performance of our Site;
  • measuring the effectiveness of marketing activities; and
  • providing more relevant advertising or communications where permitted by law.

We may use third-party analytics, advertising and technology services for these purposes.

You can generally manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site.

9. Third-party websites
Our Site may contain links to websites operated by third parties.

If you follow a link to a third-party website, that website will have its own privacy practices and policies. We do not control and are not responsible for the privacy practices, security or content of third-party websites.

We recommend that you review the privacy policy of any third-party website before providing personal information to that website.

10. How we protect personal information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Our security measures include appropriate administrative, technical and physical safeguards having regard to the nature of the personal information we hold and the circumstances in which it is held.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.

11. Retention of personal information
We retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected, to provide our services, maintain appropriate business records, comply with legal and regulatory obligations, resolve disputes and protect our legitimate business interests.

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it, unless we are required or authorised by law to retain it.

12. Access to personal information
You may request access to personal information that we hold about you, subject to the exceptions that apply under the Privacy Act.

To request access to your personal information, please contact us using the details provided below.

We will generally respond to requests within a reasonable period and in accordance with applicable privacy laws.

In some circumstances, we may be permitted to refuse access to personal information. If we refuse your request, we will provide written reasons for the refusal where required by law and information about available complaint mechanisms.

13. Correction of personal information
You may request that we correct personal information we hold about you if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

We will take such steps as are reasonable in the circumstances to correct personal information where correction is required under the Privacy Act.

To request a correction, please contact us using the details provided below.

If we refuse a request for correction, we will provide written reasons where required by law and information about available complaint mechanisms.

14. Anonymity and pseudonymity
Where it is lawful and practicable to do so, you may deal with us anonymously or using a pseudonym.

However, in many circumstances we may need to collect identifying information in order to respond to an enquiry, provide services, process a registration of interest or otherwise conduct business with you.

If you do not provide requested personal information, we may not be able to provide certain services or respond fully to your enquiry.

15. Privacy complaints
If you believe that we have handled your personal information in a manner that breaches the Privacy Act or the Australian Privacy Principles, you may make a complaint to us.

Please contact us using the details below and provide sufficient information for us to investigate your complaint.

We will:

  • acknowledge your complaint where appropriate;
  • investigate the matters raised;
  • seek to resolve the complaint within a reasonable period; andprovide you with the outcome of our investigation.

If you are not satisfied with our response, or if your complaint is not resolved within a reasonable period, you may contact the Office of the Australian Information Commissioner (OAIC).

Information about making a privacy complaint to the OAIC is available at www.oaic.gov.au.

16. Data breaches
We take reasonable steps to protect personal information from unauthorised access, use, modification or disclosure.

If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with our legal obligations, including the Notifiable Data Breaches scheme where applicable.

Where we are required by law to notify affected individuals or the OAIC, we will do so in accordance with the applicable requirements.

17. Automated decision-making
We may use technology and automated systems to assist with the operation of our business, website, communications, marketing and CRM systems.

We do not currently intend to use personal information in a computer program to make decisions that could reasonably be expected to significantly affect an individual’s rights or interests without complying with applicable privacy obligations.

If our use of automated decision-making changes, we will update this Privacy Policy as required by applicable law.

18. Contact us
If you have any questions about this Privacy Policy, would like to access or correct your personal information, withdraw from direct marketing, or make a privacy complaint, please contact:

Privacy Officer
House Capital Pty Ltd
ABN 27 615 416 843
Email: admin@housebusiness.com.au
Phone: 08 9468 2282
Postal address: Unit 2, 414 Stirling Highway, Claremont, Western Australia 6010

19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, information-handling practices or legal obligations.

The updated Privacy Policy will be published on our Site and will apply from the date it is published.

We recommend checking this page periodically for the latest version.

Last updated: 7 September 2026